How to create an even deeper relationship between the ROCO musicians and the audience, by giving the audience an “insider’s view” of the mind of the orchestral musician?
The Octava creative team went on site to interview musicians, listen in on rehearsals, and talk with the commissioned composer. Content was created through relaying rehearsal anecdotes, the musicians’ thought processes and emotional reactions, and the commissioned composer’s inspiration and life connections to the creation of his new work. Visual backgrounds created lively interpretations of the music and the ROCO process.
Audience surveys after the concert showed ROCO succeeded in their strategic planning goals–to make concerts FUN and the word cloud below depicts audience sentiment:
Boston University Orchestra
How to convey the narrative in the Strauss tone poem Don Quixote, with only 1 week before the concert?
Boston University sent Octava the narrative content, in the concert order. We uploaded and they practiced with a rehearsal.
The audience, many of them new to classical music, enjoyed the musical journey in a way they never had before.
National Orchestra Institute
How do you create a seamless pre-, during, and post-concert experience?
Octava worked with the National Orchestral Institute leadership to envision lobby projections, concert lighting, and Octava visuals that would seamlessly lead from lobby entry through the concert and to a post-concert celebration. Content was created by NOI musicians through interviews with lead performers and the conductor, and these musicians joined the audience post-concert after being “introduced” through the Octava experience.
NOI musicians and staff created a seamless experience for audience members, leading them through the experience of the piece from the musicians’ perspectives.